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Vans (Applied Arts 2022)
Project type
Advertising Campaign
APPLIED ARTS 2022 STUDENT AWARDS APPLICATION
Category: Advertising Print (3 Print Ads)
Brand: Vans
Product: Vans Custom Shoes
Background
This campaign is to advertise the importance of self-expression, and how Vans Custom Shoes are the perfect choices for individuals who want to be authentically themselves in all situation.
GET:
Teenagers and young adults who like to express themselves through their fashion styles.
TO:
See wearing Vans Custom Shoes as a unique way to do so
BY:
Telling them that customizing their Vans shoes allows them to fit in every situation while still being authentically themselves.
The Big Idea
"Be that fashion chameleon."
CREDITS:
David Dao: Art Director
